EDITOR'S NOTE:

When dealing with organizational changes, one vital component is to manage and engage stakeholders. Many organizations struggle on how to effectively communicate because they miss an essential component: mapping stakeholders and understanding their attitude and influence towards our project. Without knowing who should be target our communications, how can we come up with an effective communication strategy? When dealing with organizational changes, one vital component is to manage and engage stakeholders. Many organizations struggle on how to effectively communicate because they miss an essential component: mapping stakeholders and understanding their attitude and influence towards our project. Without knowing who should be target our communications, how can we come up with an effective communication strategy?

To do so, we need to assess different people, both internal and external to the project, that could have a positive or negative attitude. This could be determined as easy as approaching them and asking their opinion about the project in discussion. However, we shouldn’t discard those who are indifferent to our endeavor, provided the fact that they could turn out to be supporters if we properly communicate with them and keep them involved. At the same time, evaluating their level of influence and properly engage them could mean either the success or failure of our engagements.

In that line, our current newsletter edition presents an article on how to better engage with a CFO. We hope you enjoy it!